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Self-Publishing Marketing Plan: Step-by-Step Guide

What is the secret ingredient behind the most successful independent authors? Marketing! The road to self-publishing is lined with several factors, but the significance of marketing can’t be disregarded. An author with an effective marketing plan is said to have the best chance. However, even for the seasoned pros, marketing can be tough to navigate. If you are an author who is self-publishing and are looking for ways of marketing, then this step-by-step marketing plan will help you to market your book widely and with ease.

STEP 1 – Type of book and purpose

  • What kind of book are you promoting?
  • What is its genre?
  • How is it different from other books?

When you figure out this, you will have a clearer idea of your target market and you can concentrate on avenues where you should market the book. Write it out – keep it crisp and concise.

STEP 2 – Know your target market and audience

Being aware of your target market will help you focus on readers who can be potential customers. It is vital that you at least conduct research on the demographic facets of your audience! In this way, you can figure out the ideal reader and enhance your list accordingly.

STEP 3 – Undertake strategic actions and create an avenue to start marketing your book

  • Social media
  • Advertisements
  • Mailing lists
  • Word of mouth
  • Publicizing through blogs

Continuous marketing: Don’t let out a sigh of relief when you are done with all this, you should be marketing continuously to further boost your sales.

Why is a marketing strategy important?

A marketing plan is not something that should be started when you are done writing the book; it is something that you should consider before writing the last chapter.

If your marketing plan is weak, you will end up having the following outcomes:

  • Not benefiting from first week promos
  • Fewer acquaintances with other authors
  • Making less money
  • Difficulty in finding readers
  • Declined follow-up sales