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Marketing Tips: Self-Publishing a Book with Facebook and Twitter

The emergence of social media has created a wonderful marketing tool for self-publishers. Engaging readers in every way, it offers many options that traditional avenues of marketing didn’t. This introductory guide on social media tips for independent authors will give you some ideas for marketing your book on Facebook and Twitter.

Before having a look at the tips, analyze these questions:

  • What are your goals?
  • Who are your target audience and are they active on the social media avenues you use?

Marketing a self-published book using Facebook:

  • Do not use your personal Facebook profile. Create a Facebook Page.
  • Choose your own customized Facebook Page URL that you can use on any marketing materials instead of using the standard one with a long list of numbers.
  • Update your status at regular intervals and remind people to “like” the fan page. You can share your ideas and talk more about your book.
  • Use of images and videos as well as enticing questions in your posts is a powerful way to engage.
  • Make sure you interact with your fans by responding to all the comments that you receive. In this way you are letting them know that you are paying attention and value their input.
  • This is very important! PROMOTION… will be your focus; however promotion alone should not be all that you do. The content you post should be informative and interesting to your particular audience. Make sure you stick to the 80/20 rule; target only 20% on promotion.
  • Stick to the topic of relevancy. Do not discuss topics that are outside of your book genre.

Marketing your book via Twitter (tips to follow):

  • Look for trending topics that are related to your book and make use of them via hashtags.
  • Make use of hashtags that are common to authors, books and your genre.
  • In view of the fact that Twitter is all about communication, jump in and communicate with your readers as much as possible. Use the reply option to have conversations or direct message people.
  • Conduct polls, host giveaways and get feedback.
  • Follow up with your audience and the other self-published authors.
  • Try hosting a monthly giveaway for a free eBook, which adds more interaction.

The challenges that independent authors face are countless, however, there is no need to get fret about it. Following these aforementioned tips on social media can help you, as a self-published author, to spread the word about your book and connect with your target audience.

Note: Do not try to use all the social media sites! Get an understanding of how much time you can allocate to social media along with the sites you feel are best for you and your audience and then concentrate on those ones.