Kindle Publishing – How? What? When? and Why?
Got a book and don’t know what the next step is? Fret no more. In today’s trends, online publishing is very popular. With the advent of technology and keeping the ecosystem in mind, paperless books have now become a fad. Self-publishing is catching on very quickly. Kindle and other publishing venues have brought a wave of relief to many independent authors. Millions of readers out there are also into paperless and prefer their favorite reads to be just an app away.
No path, however, is a bed of roses, and the event of having a book self-published can be a nightmare in itself. Kindle Direct Publishing has detailed guidelines that will direct you on what steps to take.
Amazon Kindle Direct Publishing (KDP)
Whether you use Kindle Direct Publishing (KDP), or KDP Select, is up to you. Both KDP and KDP select reach millions of Kindle readers and both offer 70% royalties. However, KDP select requires 100% exclusiveness, whereas KDP does not. If you are confident that your Amazon sales will be sufficient, you can boldly go for KDP Select. Choosing more than one platform may open your book up to a wider audience, but exclusiveness has its own merits. With KDP Select, you still earn 70% royalties during a Countdown Deal. Your book is free for Amazon’s Prime members, which means that for every borrow, you earn a share from the monthly fund. And you can offer your book for free for up to 5 days every three months.
You can upload your manuscript to KDP in PDF, HTML or .doc format, but Kindle recommends using the .mobi format. In the beginning, it might seem like a big job, but it’s worth the work. Kindle offers certain programs to assist you. KindleGen and Kindle Previewer are free software programs from Amazon. The first converts HTML to mobi while the latter allows for a preview of how your book will look.
Next is the cover, which is one of the most important elements of any book. It’s usually the cover that grabs a reader’s attention first and foremost and urges them to flip through the book. Bold letters, bright colors, and a clear image will give any book the best prospective. No one is better to judge a book’s cover than the reader. Why not have two or three options designed and allow your readers to choose for you.
Once all this is done, it is time to publish your book. If you are a new author, it is vital that you give out free review copies before the launch. These will earn you some reviews and can give your book a boost before the actual launch. Whilst publishing, select your categories carefully as this is where your book will appear in searches on Amazon. Keywords must also be chosen carefully to attract readers. Price your book in such a way that you reap rewards from your own hard work. Pricing in the range whereby you earn 70% royalties is the sensible thing to do (from $2.99 upwards).
Promotion and marketing are also important. You should reward early birds. People closely connected to you will probably be the first to purchase your book, so reward them by providing a great discount or some other benefit that will make them really happy. This will also increase your sales and lead to an automatic promotion in Amazon. You can also market your book by writing guests posts. Links on social media, e-mail signatures, and blog posts are other excellent ways to market.
Want to know if you have survived? Keep track of your records by preparing a simple spreadsheet of Reviews, Borrows, Sales, and Rank. Each borrow is considered as a sale at Amazon, and this reallocates your book in the ranking system. Sales can be followed every day or monthly.
Keeping all this in mind will help in the process self-publication and reduce any anxiety involved.
If you need help designing or publishing your Kindle book, BookSelfPublishing.com can help you!